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Analysing Bomber This Advert is titled bomber. It is based on mountain biking and is aimed at a target audience that enjoy mountain biking. The age range is from 12 to 15 and is aimed at boys. The advert uses many persuasive techniques as well as semiotic codes. The advert has a man positioned in the top left of the page. The publisher has located this picture there, as this is the first thing the reader will see as they scan the page. The advert uses celebrity endorsement to promote its product, as this man is obviously a famous biker. This man has an athletic build, he is also wearing sunglasses and a baseball cap backwards, this makes him appear "cool" which is the image that appeals to the target audience. This man is positioned away from the camera in a laid back posture. He has a very broad smile this indicates...

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