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M.Daniel Media assignment plan Introduction Today's world is bombarded with many various advertisements, which are situated where people can view them. We are the audience, the consumers who purchase the product. Many companies want to inform their target audience, an audience in which they think will buy their product. Advertisements are found almost everywhere, from large billboards aimed at people shopping, an audience of hundreds. Right to big money T.V advertising, where millions view the companies' product. The advert I will be analyzing is a T.V advert; it has around four hundred shots packed into a one-minute slot. The company advertising is Volkswagen, and the car featured in the advert is a Passot. The company's main target was to persuade the audience of the reliability and safety of the car. The advert was very successful, as it has achieved numerous awards. As well as being successful on television, the advert has taken...

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