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Analysing an advert. The media is the term we give to mass communication. It includes the press (newspapers, magazines) T.V and radio broadcasting, and also the most recent super highway of the internet. Media networks reach everyone, they are global and therefore extremely influencial. Advertising, in particular, exerts great power on specifically targetted audiences, massively influencing choices through careful manipulation of images which play on human weaknesses. Advertisements use many and varied special techniques such as slogans or catchy phrases which will be remembered and associated with the product advertised. Jingles are frequently used for the same purpose, rather like a slogan. These, of course are used on radio and T.V. There are many more which will be demonstrated in the analysis which follows, but it is important to note that these techniques are aimed to persuade people to buy particular products that they have been made to believe they cannot...

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