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Analysing adverts published by Guinness.
Member rating: No Rating | Words: | Submitted: Tue Jan 25 2005
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Advert Analysis In this piece of writing we will be analysing adverts published by Guinness. Guinness itself has, according to one of its adverts, been around since 1759. If this is true then this would make Guinness one of the oldest drinks around today, except, of course, water. What really matters for us is that Guinness has been at the forefront of advertising since the 1920s. Guinness' adverts have constantly changed to both influence and keep up with changing ideas on gender, as well as giving us a few surprises along the way. In fact Guinness' adverts have been so consistently good that there are books detailing all of Guinness' adverts. One such book is where this piece gets its source material. The first advert we will look at is from 1960. It depicts two men and two women, presumably couples, enjoying a glass of Guinness each. This advert was just...
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