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Analysing a TV advert - Comfort, the clothes washing liquid  

Member rating: No Rating | Words: | Submitted: Thu Jul 11 2002

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Analysing a TV advert-Comfort The TV advert that I am going to analyse is advertising Comfort, the clothes washing liquid. This advert is very, very unusual. It is about a family made out of fabric, a little bit like rag dolls. I am going to analyse this advert shot by shot so it is easy to understand. The first shot is set in the bathroom of the 'Clothes family'. Little Lisa cloth is extremely upset that her boyfriend is leaving town for a little while. At the start of the advert she is standing in the bathroom looking extremely upset. Her mother then comes in. This first shot is a tracking shot as it moves with the mum as she enters the bathroom and walks forward to talk to her daughter. The set is the bathroom of the house and it is in fact very plain and minimalist. The bathroom...

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