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Non Fiction Coursework: Advertising Advertising is a good way of selling a product; part of advertising is how you advertise the product. Nowadays advertising products on TV has changed. Adverts now rarely focus upon the actual product and its quality and functions, instead they surround images that associate the product with power, independence, success, sexual prowess, masculinity etc the things to which most people aspire to be. Famous people are frequently used to give the product or company prestige, and to appeal to the public. The audiences mainly targeted for these advertising schemes are little children; Teenagers; Ambitious men; Adult women; Couples; Prosperous older women. Advertisements are used to increase the sale of a product and so choosing the right time to show a commercial is vital. A Company won't show an advert aimed at children late at night, when they know their target audience won't be watching. Children's products are...

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