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Analysing Coke Adverts
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| Submitted: Thu Jul 11 2002
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Analysing Coke Adverts Coca-Cola was first sold in 1886 in Atlanta, Georgia and was the creation of John Styth Pemberton. Pemberton was the creator of patent medicines, and Coca-Cola was one of his experiments with the coca leaf and the cola nut. Pemberton unfortunately died at the age of 57 penniless, before Coca-Cola became popular. It was Pemberton who made the first Coke advert, using the advertising slogan "Delicious, Refreshing, Exhilarating" which, compared to today's short, snappy and easy to remember slogans, is primitive. It was Asa Candler who made Coca-Cola the popular drink of today, after having bought Coca-Cola for a small price in 1888. He changed the recipe by removing the alcohol and cocaine and spent a record 20% revenue on advertising. Candler was one of the first people to make advertising pay off in a big way for their company. In a short space of time the drink...
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