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Analyse the effectiveness of two car adverts, focusing on how they use safety as a feature.
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Analyse the effectiveness of two car adverts, focusing on how they use safety as a feature By Chelsey Cable I feel that the Hyundai advert is more effective at using safety as a feature. In this essay I will show how both adverts use safety as a feature but also how varying language, tone, layout can contribute to the effectiveness of the adverts. Images and "celebrity" opinions can also be used to trigger emotions or feelings. I feel that the target audience for the Saab would be for a family but where the male member wishes to have a car that is "cool" enough for his business trips. 'All five people inside could, in theory, get up and walk away'. The family need to feel completely safe in the car as crashes do happen; because if they didn't then safety wouldn't be used in adverts as much as it is....
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