Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

Y10 MEDIA ASSIGNMENT: ANALYSE THE 1989 VOLKSWAGEN PASSAT TV ADVERT. Today the media industry is a multibillion-pound business. Companies spend an unimaginable amount of money each year on advertising alone. Advertisers regularly prey on human weaknesses to subconsciously convince the public to buy their products. The 1989 Volkswagen Passat television commercial produced by BMPDDB Needham Ltd, is a prime example of this. The commercial's purpose was to promote the Volkswagen Passat as a safe and reliable family car. In total, the advertising campaign cost £3 million, and it took eight hours to film the four hundred frames used in the final footage of the one-minute long commercial. The commercial takes a narrative form and tells a tale of a little girl wandering through the dangerous streets of New York. With only her father to protect her, she is confronted by many dangers. First, she sees an almost insane man who is ranting...

To see the full version of this document, and 145,841 others