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Analyse how the Cancer Research UK television advertisement achieves its aims Cancer Research UK is Britain's leading charity and is dedicated to the research, treatment and prevention of cancer. With a team of 3000 scientists, and an annual research budget in excess of £130 million, they are the largest independent cancer research organisation in the world. In today's world, adverts have a great deal of influence over what we buy and do. Nearly everywhere we go some type of advert bombards us. For example, there are adverts on buses, on television, in magazines and on the street. This essay will identify the techniques used by the Cancer Research UK advertisement, by looking in great detail at the colours, music, fonts and other techniques. More than one in three of us will develop cancer at some point. Few of us go through life without coming into contact with the...

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