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Analyse and evaluate two advertisements for similar products, commenting on their style, content and approach. Explain which advertisement you find the most effective and why.
Member rating: No Rating | Words: | Submitted: Mon Aug 18 2003
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Analyse and evaluate two advertisements for similar products, commenting on their style, content and approach. Explain which advertisement you find the most effective and why. The adverts I chose were Max Factor's "hyper smooth" foundation (advert A) and Loreal's "air wear" foundation (advert B). The same product but two different companies, which waste more effort to advertise the product and how effective are they? Advert A is a closed up photo of a woman showing how good is her complexion of her skin. Half of the photo is her skin, this is trying to show us that how effective the foundation is. Also by having a nice looking woman, it makes the ladies who looked at the advert, want to try it on as well, so they can have the nice smooth effect on the wearer's skin, making them think subconsciously that they look, and are, like the...
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