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Khalid Osman 10C Analyse, review compare and comment on the Features used in advertisements Advertising has one basic aim, which is to persuade people to buy goods or services. However, tactics are employed by advertisers to convince customers that they need or want the goods or services offer. Often, advertising can create a need, for example, in the case of "must have" latest fashions or designer labels. This is done by manipulating certain features of an advert such as pictures, slogans, headlines, etc, to emphasise the things advertisers think are most likely to convince you to buy the product when you se the advert. I am going to look at some of the techniques used by advertisers to achieve their aims. According to Microsoft's Encarta encyclopaedia one of the earliest forms of advertising was outdoor display. Archaeologists have found eye-catching signs painted on the walls of ancient buildings thousands of years old. One of these...

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