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An analysis of advertising focusing on the teenage market.
Member rating: No Rating | Words: | Submitted: Thu Mar 24 2005
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An analysis of advertising focusing on the teenage market. The TV documentary "Ads with Attitude" is all about how companies try to advertise their products on TV and how their main aim is to persuade teenagers to buy their products. For companies adverts are very important to get to their targeted customers. It cost them million of pounds to display their adverts but its worthwhile doing it because they make billions of pounds return. If companies don't advertise their products and then it's likely that they won't sell much, which can lean them to scarcity. So that's why companies concentrate on so much on adverts to persuade customers to sell their products. Later on in the programme they say they are selling a whole image and lifestyle, not just a product. They use buzzwords to attract teenagers and they also use language which teenagers themselves use. The purpose of this is to...
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