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An Analysis of the 2003 John Smiths Televised Advertising Campaign The John Smiths advertising campaign of 2003 developed the way products are advertised. It looked in at the advert instead of the product and concentrated on making them effective. Endorsed by Peter Kay, the adverts are witty, ironic and funny. Winning and award for best campaign 2003 proves how effective the adverts have been. Their aims were to get younger drinkers to step away from lager and start to drink their beer. The idea of 'No Nonsense' I believe came from the fact that lager and Alco-pops are 'fancy' drinks especially Alco-pops which are sweet and taste almost like cocktails. The advertising campaigns for these drinks say that by drinking their drink your lifestyle will be improved. In reality of course the drink you choose to consume has no affect on your lifestyle. You drink a drink because you enjoy the...

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