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Media essay. Television is a powerful advertising medium as almost everyone has a TV. In this essay I will describe two different television advertisements for alcohol to compare and contrast the advertisers techniques, which are: persuasive language, connative images and music to appeal to consumers. The two adverts are: Budweiser and WKD. The Budweiser advert is sat in a bar; the drink is a beer and has a woman and a man who portray the image of a one-night stand. WKD is a vodka drink and there are four male friends on holiday having fun, this portrays the image that WKD is a fun drink to drink. These adverts are clearly for people over eighteen therefore these adverts would be shown in the evening time when, parents are home from work and their children are in bed asleep. In the Budweiser advert it starts off with a young man and a young woman talking...

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