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Advertising on T.V.- How important and effective is it?
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| Submitted: Thu Jul 11 2002
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Media Coursework Advertising on T.V.- How important and effective is it? Is everybody except for me smart, middle-class and impeccably turned out every minute of the day? Or is this a myth suggested by television advertisements to sell more of their products? In this, I propose to examine how important and effective advertising is, and what effect it has on our society. To do this, I will look at why advertising started, at some individual, long-running, successful adverts, and at shorter adverts, and at how these adverts achieve their purpose. One of the main reasons that television advertisements were introduced was to make I.T.V. pay for itself. I.T.V. stands for International Television, and people in Britain wanted this extra channel, so that they could have more choice in the programmes that they watched, like the Americans had. Before I.T.V., the only British television channels were B.B.C. 1 (British Broadcasting Corporation 1) and B.B.C....
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