Advertising is used to attract their target audience to advertise their products, and if successful, to purchase their product. Advertisers
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Media Coursework General Introduction What is advertising? Advertising is used to persuade us to do something. Whether it is to purchase a product, or to donate our money to a charity. Advertising is to persuade you to give something, to take on a message - not just to buy something. Advertising is not just pictures, words and slogans, but font's ands colours are essential when advertising. There are many different forms of advertising. Some of these include: • Television • Magazine • Radio • Junk mail • Direct • Text messaging • Billboards • Banners and flyers • Bus shelters • Pop-ups • Internet Sites • Cinema There are loads! But the main forms of advertising are generally - Television, Radio and Print based, we see them everyday and everywhere. Advertising is used to attract their target audience to advertise their products, and if successful, to purchase their product. Advertisers use certain techniques in order to make us feel as if we have longed all of our lives for...


