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Advertising is the use of media to promote a product.
Member rating: No Rating | Words: | Submitted: Mon Nov 03 2003
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Coursework - Media Advertising is the use of media to promote a product. The manufacturers of the product employ an advertising agency to create the ideal advert. The advertisers do market research to ascertain what attracts consumers to a product. Recently, much more creativity can be used in an advert to get the desired effect due to development in technology. It is now easier to advertise because there are many more places to put the advert, such as the Internet, billboards, television, leaflets, magazines, radio and bus tickets. The advertising agency creates an advert using the brand personality. They make the consumers think that to obtain the lifestyle they want they should buy the product. In this way, the advert is subtly persuasive and very effective. The manufacturers work with the adverts and send them out across the country. If the advert is effective the industry will boom, if not...
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