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Advertising in media.
Member rating: No Rating | Words: | Submitted: Wed Oct 08 2003
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Media Coursework- Advertising For my Media Coursework, I have chosen to look at advertising. This covers a very large spectrum, from small one-off advertisements in a newspaper to gigantic campaigns being advertised on the television and radio all the time. I have chosen to specifically look at television marketing, and have decided to both study the development of commercials and the end product of existing commercials, by giving myself the task of working for a made up advertising agency (i.e. 'Xperimental Works Limited.') for an imaginary 'alcoholic drink' company called 'Q2'. In the advertising world, what would happen would be that Q2, after producing their merchandise, would then come to an advertising agency and explain their needs and their target receivers of the commercial to a team of creatively minded experts. Then usually the next step would be for the advertising team to go away and prepare a bunch of different ideas...
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