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To advertise is to 'make generally or public known, to praise publicity in order to encourage to buy or use something, to ask or offer by public notice.' Advertising persuades, informs, competes and, indeed, entertains. The word 'advertise' comes from the French word 'avertir' which means 'to warn'. Many years ago, chemists, barbers, prostitutes, etc would have relied on advertising to promote their business. Chemists (or apothecary) would have advertised their business with their logo- a remedy bottle with a serpent snake wrapped around it. Whereas barbers where instantly recognised by a red and white striped pole outside their shop. Prostitutes would have advertised their speciality of sex in a picture above their bed, in the brothels. In the past twenty years, there has been an increase of two thousand per cent in the amount of adverts shown on television each day (from two hundred a day to four thousand, five...

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