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Advertising Techniques.  

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Advertising Techniques. Advertising can be described as a technique used to persuade people in the public, to respond in a certain manner to the product they wish to sell. In the world around us every day, we are subject to advertising whether we want to see it or not. Everywhere we look, from the T.V. to the radio, magazines, newspapers and the Internet, there is always a company trying to convince us that we need their product to make us popular, prettier, richer or healthier than what we already are. The ads seem to work on our fears, as the companies know that people want to be like everybody else. Today, I am going to look at how a particular product; in this case a new hair colouring; is aimed at different target audiences. For example, if the product were in the latest issue of Dolly or Girlfriend, we would probably see...

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