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ADVERTISING Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced, the goods they have made or the services they can perform. The objective of any advertisement is to convince people that it is in their best interests to take the action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for a political candidate, make a contribution or even join the Army. Like any sales person, the advertisement tries to persuade. The form of advertising in the following essay is based on magazine adverts. Advertisements always contain a message or idea they want others to take in which can be expressed in words, pictures, music or jingles. It is often the jingles people remember from television, as they...

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