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Introduction I have been requested to produce a communications campaign for my aftershave called Blizz, created by Lacoste, with a budget of £300,000. The things I need to include are an explanation of the importance of advertising and public relations to a business, an explanation of advertising media and their advantages and disadvantages, discussion of the reason businesses use public relations and the tools used in the public relations and a list of the consists on a communication campaign. My target audience for my blizz fragrance are businessmen aged 30 and on words. There interests are in business investments and buying posh expensive goods. The Blizz fragrance will be campaigned on national television and at department stores such as House of Frasier, Beatties and Debenhams. Young women going around the store giving testers out to the public will advertise the fragrance. I'm going to make my advert interesting and classy so it will...

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