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Media coursework Advertising plays a major part in the sale of many objects, from daily needs such as food, to things that aren't a necessity. Each advert has a different target audience and we can tell this by looking at many things in the advert, such as the amount of copy and the language that is used. The companies look deeply into the meaning of their adverts through research and studying what people want, and then put these ideas into the advert itself. They use many different techniques to get across their points, and make the customer want to buy the product on offer. By exploiting the customer, they can make them think that they need a product, when actually it isn't a necessity. There are three main types of advertising, using moving pictures on television, using still pictures in magazines and newspapers, by speaking on the radio and also by...

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