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Advertising - "Poverty Appeal".  

Member rating: 2 out of 10 stars (1 vote) | Words: | Submitted: Thu Mar 25 2004

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Production Evaluation The aim for my product was to be successful at the maturity stage of my advertising campaign and raise as much money as possible. My target audience is people aged twenty five and over who are better educated. They are most appropriate for my target audience as they would be aware of the current state in different countries and the economy and probably be earning high salaries. I planned out how I would approach my media marketing campaign, to reduce the risk of any problems such asking the wrong questions in my survey. The background research which I did was to do a target audience survey where I asked twenty people [who fitted the criteria of my target audience] questions and from this I discovered a lot of information about where and when I should place my advert. This influenced my final advert as it told me...

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