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Aanchal Clare 10M1 English Coursework - Levis Essay In the Levis campaign that was started in 1984 and lasted till 1990, the main objective for Levis was to increase the sales of their jeans. The agency that created the campaign was Bartle, Bogle and Hegerty. The way that they managed to increase sales was by keeping the same 'theme' in all the advertisements, which was to associate young, middle-class males with the product. The re-occurring images of these characters in the adverts encouraged white men to buy Levis jeans. During this time Levis had realised that in the 1980's, which was when the advertisements were shown, white, middle-class men were mainly the people with more money. In this essay the two adverts that I will be comparing are, 'Laundrette' and 'Refrigerator'. In the advert 'Laundrette' the main character is a young, attractive white male. He goes into the laundrette with all his...

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