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Advertisements Statistics tells us that the average person sees about 150 000 television adverts before they have reached the age of 35. Television adverts have been very successful for their ability to impose both visual and auditory effects. They are known for their humour, pity and for their power of persuasion. The potential for advertising through the medium of television was swiftly recognised and a multi-million pound industry was generated. I have chosen the 'More Th>n Insurance' advert because it is interesting in terms of its simplicity and lack of sophistication, yet its immediate appeal is also interesting. The advert begins with three football fans sitting on the couch, in the lounge, staring blankly at an empty space in the cabinet, where the television should be. Two delivery men come in, put the television in place, plug it in and leave. A football match appears on the television and someone...

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