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Media - advert analysis The purpose of this essay is to decode an advert and pick out the messages it sends out, subliminal or not. The advert aims to sell the new Ford Ranger to wealthy, young businessmen. The advert was found in the 'Top Gear magazine', which is aimed at people who like cars, adverts like this use strong denotations such as brand spanking new car, which flips into a dirty, used car. This has strong connotations such as the car is designed to be used and enjoyed and that the car is a real boys 'toy'. In advertising, signifiers are used to send messages in the advert, such as colour, focus, camera angle, etc. The advert I am using consists of two pages. On the first page there is a new 4x4 Ford Ranger placed in the centre. It is placed on a black background, which enhances the detail of...

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