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Advert Analysis Weetabix: Sign = product (weetabix) Signifier = wheat field, music, people in advert Signified = people enjoying the product, and showing that it gives you energy This Advert uses humour stereotypes and representations in it. The opening scene of the advert is a shot of a man standing in a windy corn field in a suit, this is representing that the product is for working men and the fact that he is in the corn field and that it is the first scene is representing that the corn field is the starting point of the product. Also the advert starts of with a serious theme. Then after this scene music is played in the background, the music is every important as it is the "we are the champions music" this is giving out a positive feel about the advert and the product, and is saying that if you buy the product then you will...

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