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Advert Analysis : Seat Ibiza, Fiat Punto and Lexus Motors.
Member rating: No Rating | Words: | Submitted: Thu Jul 11 2002
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Advert Analysis By George Austin 10s In this essay I will be looking at three adverts promoting the purchase of cars. I believe that all of these adverts appeal to a niche audience, the prospective car buyer, as they are unlikely to stimulate an impulse purchase. The first advert I looked at was for Fiat Punto. The first shot you see is a long shot, which shows a very dirty car driving away from a volcano, which is erupting, the background sounds confirm this. The car appears to be travelling at a great speed. They are driving down a winding mountain road. The situation they are in is extremely unrealistic. The mountain has lava flowing down it. All of the colours are grey apart from the lava flow, which is a vivid orange. A front shot of the car shows the viewer that there are two indistinguishable silhouettes in the car....
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