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Jamie Buckler 10S Advert Analysis Advertising is the means by which a company or organisation sells a product or makes the public aware of it. Every element of visuals in an advert is vital to the public perception. People advertise because they have a new or improved product or lifestyle that they want the public to know about so they will go and buy whatever is being sold. An advertiser must take into account the audience they want their advert to appeal to and use different techniques to draw in different audiences. Radio advertisers have to base their adverts purely on sound and music. Magazine and newspaper advertisers use still pictures and text to grab readers's attention; big, colourful, bold adverts are the adverts most likely to catch the attention of a page-flicking reader. Obviously, the product being advertised will determine the audience that the advertisers want to draw in. The two adverts which...

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