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A single frame syntagmatic image for a Natrel Plus advert
Member rating: No Rating | Words: | Submitted: Sun Dec 15 2002
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Kayleigh Horne 12N 17th October 2002 Natrel Plus I have been presented with a single frame syntagmatic image for a Natrel Plus advert. It has been encoded so it can represent a preferred meaning and so is possible to decode and fragment it into several meanings. These consist of denotation, connotation, arbitrary and the paradigmatic choices contained within the ad. I will also be looking at anchorage, saying how the text makes the image what it is and the iconic, symbolic and indexical signs shown in the image. The preferred meaning of this advert is that Natrel Plus deodorant lasts at high temperatures. The letter also gives the meaning out very clear as it is from his sister whose informing him of this new deodorant. She is basically saying if he wears the deodorant and flies to close to the sun it will keep him cool and he will therefore not die. The...
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