A Comparison of Two Advertisements : Citroen and Alfa Romeo
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| Submitted: Thu Jul 11 2002
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A Comparison of Two Advertisements The Oxford dictionary definition of 'advertise' is: "To promote (goods or services) publicly to increase sales." But is it more than that? I think that the meaning of advertising is forever changing, as the consumer becomes more demanding and the producer becomes more 'devious' in the ways they promote the product they are trying to sell. Now, I believe that advertising means: trying to sell products to people whether or not they set out to buy them in the first place. I think that advertising often glorifies the product so people are almost 'tricked' into buying it, thinking that they are buying much more than they actually are. Advertising is the most successful way of selling a product, mainly because adverts are found everywhere these days. No-one can escape from the haunting of adverts everywhere - in magazines, papers, trains, even in books - anywhere they can...



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