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A Comparison of Two Advertisements Advertising is a form of introducing the public to a product to increase its sales. The purpose of advertising is to make the public aware of a certain product, so that the next time they need to replace it, they would choose that make, but ultimately to encourage them to buy it straight away. There are many different types of adverts, including adverts appearing on billboard posters, football teams, 'Junk' mail, radio and television, magazines, the Internet and flyers. Advertising really affects everyday life. People are encouraged to spend more money by seeing adverts and deciding they would like to purchase the product. The two adverts to be discussed are a 'Mars Bar' and a 'Head and Shoulders' shampoo. Mars bars are chocolate bars made by Mars, and Procter and Gamble design Head and Shoulders. The two advertisements are very different and that is the reason...

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