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MEDIA COURSEWORK In this essay I will analyse 2 film posters. I will compare and contrast the codes and conventions that are used to establish genre and to market the film to its market audience in the film posters for Daredevil and Gladiator. Genre is the French word for type and we recognize it through the conventions (things we expect to see) of the genre e.g. if it is a horror film we expect blood, guts, monsters and death. Hybrid genres are a mixture of 2 or more genres e.g. horror and action or action and fantasy. A sub genre is a more specific genre within a genre. For example martial arts, superhero, boxing and sports are all sub genres of action. It is sometimes difficult to fit a particular film to a certain genre because a film could have a lot of genres in it. Media producers are interested...

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