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"Five needs to be fulfilled by the mass media"
Member rating: No Rating | Words: | Submitted: Thu Aug 14 2003
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Assignment on Media The American sociologist's list of five needs to be fulfilled by the mass media is a partly accurate summary of the functions of the mass media. These five different needs are ones that every human being has but these aren't fully satisfied by the list. Mass media will never fulfill some of the needs because it is simply impossible. Even in the future media will not able to satisfy all of our needs because there are some needs that have been there since the beginning of the human race and stay there forever. The first of the five needs are the cognitive needs for acquiring information, knowledge and understanding. These are fulfilled by news reports and informative transmissions. These transmissions could be anything from newsflashes on the radio to extensive documentary series on the television. These needs are what most of the mass media fulfills. ...
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