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Why were the Kennedy-Nixon debates in 1960 so important for the political influence of American television?
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Matt Hepburn Why were the Kennedy-Nixon debates in 1960 so important for the political influence of American television? The 1960's election between Nixon and Kennedy acted as a turning point for American politics and politics worldwide. Its knock on effect is evident in modern day elections to a huge extent. The electoral process was revolutionised during this period, as the use of television became an important campaigning technique was introduced. Elections had previously been a much harder fought campaign with emphasis on other factors such as the campaigners words and policies. The introduction of TV saw a whole number of new issues brought into the sphere of influence, such as appearance, body language and charisma. This was highly evident in the Nixon and Kennedy of 1960. Kennedy was a clean cut, vibrant man while Nixon appeared rough and ready with his grouchy body language. A victory had already been won for Kennedy in terms of first impressions, as millions of Americans tuned...
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