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1 Introduction This report is on the various methods of media that is being used in direct marketing. A list of these Medias was given in which two are researched on and comment on their min applications in direct marketing. Each media should contain its advantages and disadvantages as well as its application in direct marketing. Direct marketing can be defined as '...a promotion mechanism that allows focused messages to be received by a targeted audience. The main difference between direct marketing and other promotion is that you can closely qualify your audience to deliver a message and other promotion is that you can closely qualify your audience to deliver a message that appeal to their specific needs.' Direct marketing is basically selling the products directly to the consumers without having to go through any distribution channel. It is either to inform or to...

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