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Understanding Representation My task was to present three photographic images for three different target audiences: Mr. Westrip my Headteacher, my grandma and my boyfriend. To do this I had to think about representation and stereotype for each audience. Representation is the signs, symbols and codes that communicate what something is like, such as objects, attire and gestures. Stereotype is when society judges or categorises people by there appearance. People can be represented in different ways using varied settings, clothes, gestures, make-up and hairstyles according to what you are trying to portray. Such as a nail varnish advertisement I annotated in class I looked at the way the model and her setting and props reveal the product and target audience. The nail varnish was called 'Jet-Set' so they put the model in a jet so in the consumers mind they connect the two and the fact that it is a speed...

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