The relationship politicians have with the media is ambiguous at best.
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The relationship politicians have with the media is ambiguous at best. It has been used to both enhance and destroy political careers, which gives a strong indication of just how powerful and dangerous a tool it has become. The Media plays an extensive role in disseminating political ideology to the electorate and as a result newspapers, television and radio have become the predominant means of accessing such information. By 1963, just ten years after the coronation ninety percent of homes had a television set in comparison to just ten per-cent in 1950 and as the interest of the people in television grew so too did the interest of politicians in the influential powers of the media.1 The media decides what is newsworthy and furthermore, the media controls the way in which news items are presented. As a result of this politicians today are becoming increasingly concerned with the image...


