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The Media and Audience Research
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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The Media and Audience Research One can begin to realize the effects and concerns of the media when analyzing the terms mediatization and industrialization brought forth by K. Ross and V. Nightingale in their article, "Audiences in Historical Perspectives." In the most basic and simplistic of explanations they identify media, or mediatization as, "the ways human cultures develop technologies that replicate, and usually also amplify, human senses and communicative power"(13). Media has given people the ability to transcend space and time, to read about, see or hear events that occurred thousands of miles away. However, what is more important is their idea of industrialization, not in its typical definition, but seen as the influence of the profit driven and commercial manipulation of media in a capitalist system, and the social and cultural transformations that occur because of it. The history of media studies on audience can be seen as a...
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