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Moral Panics Essay Theories... People have invented many different theories as to why and how the media can affect people. 1. 'The Hypodermic Model' The Hypodermic model suggests that the messages from the media go directly into the minds of viewers, because they present information in such a powerful way that people immediately take it in and believe. For example 'The John Leslie scandal'. People reading this story, especially in a tabloid would instantly think that he did rape Ulrika Johnson, even though she had never said so herself and the reader has no evidence. 2. 'The Cultivation Theory' The cultivation theory suggests that the media create stereotypes of places and people. It expresses the more that people watch; the more they are likely to develop certain views, possibly negative views about the world, which are untrue. An example of this is that films such as Die-hard and many other crime films are set in...

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