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Marketing plan for the Hindustan Times.
Member rating: No Rating | Words: | Submitted: Wed Mar 10 2004
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MARKETING PLAN For THE HINDUSTAN TIMES Marketing Plan I.Executive Summary. Hindustan Times was incorporated in the year 1901. It is owned by the K K Birla group. It has the largest leadership in North India. It is the 6th largest English language daily newspaper circulation in the world. Hindustan Times is the Third largest circulated English newspaper in India. It has been Delhi's largest circulated paper till recently. It has been loosing its market share to Times of India. Hindustantimes.com has for the second consecutive year become the only Indian website to figure in the Forbes List of Best Foreign newspapers and retained its 7th rank for excellence in design, content and originality. II. Industry Analysis. India is the world's largest democracy, a land as rich in history and diversity as it is vast in size and population. The country's literacy rate is climbing; its population is over 1 billion. The news media in India is...
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