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Mainstream television channels (BBC1, BBC2, ITV, C4) have accepted the decentralisation of postmodernism as a way of attracting audiences in recent years due to growing competition from Sky.
- Words:
- 969
- Submitted:
- Thu Jan 01 2004
Have a little read: ... AS Sociology Coursework Proposal Mainstream television channels (BBC1, BBC2, ITV, C4) have accepted the decentralisation of postmodernism as a way of attracting audiences in recent years due to growing competition from Sky. This hypothesis will be interesting to investigate as mainstream channels have changed the types of programmes they air to attract audiences away from Sky. Mainstream channels now have to attract minority audiences and this is reflected in their television schedules. The introduction of Sky has offered more individual choice, has allowed audiences to 'pick n mix' what they want to watch and also interact with the television, like 'Press red button now'. 100 words Methodolgy To investigate the changes in mainstream channel programming I will observe television schedules. I will observe mainstream channel schedules which are BBC1, BBC2, ITV, Channel 4 and Channel 5. I will be comparing and contrasting these schedules to Sky channel schedules. There are far too many satellite television
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