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How does the "JAWS" trailer successfully hook the viewer? "JAWS" was released in June 1975 and was only Steven Spielberg second theatrical film. It was originally a bestselling novel written by Peter Benchley's, the film cost $8m to produce but eventually grossed $260m. There were many reasons for it becoming such a big success, but mainly because Spielberg knew what he wanted to do from the start. He used a combination of intelligent camera shots, clever editing, an effective soundtrack and some other clever tricks. This essay will be looking at all of the devices that he uses and how they are put together to successfully hook the audience of the trailer. At the beginning of the trailer the audience is looking through the eyes of the shark; although we don't know it's a shark, in a point-of-view shot. The shark is swims through the coral at the bottom of...

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