Is the media too influential in the UK?

... The media is one of the most pervasive and persuasive influences on life in the modern world. Television, radio, newspapers, magazines, the Internet and advertisements play an important role in the quality of life for many people. We are exposed to the media in one form or another from an early age and it influences our thoughts, our attitudes and sometimes our behaviour. Advertising on both television and radio often uses celebrities and well-known people to promote products and as people of the modern world we look up to celebrities and want to be like them. Therefore when we see people we look up to wearing or using something we want it and consequently go out and buy it. However, the Independent Television Commission (ITC) and the Radio authority check up on adverts to make sure that they are honest, decent and do not include any form of discrimination

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