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How powerful is the Media in British Politics? Abstract To answer this question it will be necessary to consider how the media has affected and shaped the course and direction of politics today in Britain. I will therefore be considering how powerful the different forms of media are at conveying political messages and the extent to which these affect the voting public. A case will be argued that media does indeed have a profound effect, however this is countered by the showing that the power of the media is limited by the fact that by its mere nature is to mirror public opinion. Barely after the ballot box's had been closed on Election Day 1992, The Sun newspaper ran the headline proclaiming "it's The SUN wot won it" referring to John Major's victory over Neil Kinnock in the polls. This is just one of many examples of the apparent power that the media...

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