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Explore the way in which film trailers engage and sustain the audience
Member rating: No Rating | Words: 500 | Submitted: Sun Mar 02 2008
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Trailers consist of a series of particular shots from the film being advertised. The intention of a trailer is to engage an audience to the film; by drawing from the most thrilling, amusing or otherwise significant parts of the film; without generating spoilers. Trailers are exposed to selected target audiences typically in cinemas. Gladiator and MI: 2 are the two trailers I shall be analysing further. The USP- films unique selling point is presented in both trailers. There is NO voice over in both these films, hence relies on dialogue, music and action to convey the plot. Gladiator is reliant upon clever use of written words, which are effective. Russell Crowe's name is NOT highlighted-, as he is not well known. However, Ridley Scott's name is, for on the contrary he is known as a respectable, well known director. Universal and Dream works is instantly identifiable and highly regarded, - DreamWorks is a...
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