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Tom Kwei Media Studies Evaluate the links between the articles and the advertisements in the magazine. Total guitar is a basic hub of guitar knowledge on a monthly basis. It provides articles on lessons, interviews, reviews, techniques, in depth theory and guitar related new. The adverts are all guitars related ranging from actual guitar, strings, picks and cases etc. Also there are many gigs and music colleges advertised within. The target audience is essentially anyone that plays guitar, but if I were to give it an age/gender it would be 13-20, male. Some of the language used within is often slang and more then often very basic. Due to the lack of female gender codes the magazine will appeal more to men. Also the lessons in the magazine are basic to intermediate, there are other magazines that cover more difficult subjects, but Total Guitar is for the average musician. Total Guitar's reader's media consumption is...

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