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Media Coursework Essay I will examine two advertisements, a shaver advert and a compulsory advert which is about liquor. I shall pick out the key features applied in order to induce customers into buying their products and elaborate them. The Cointreau advert is selling a feminine drink. I find the image of the women the most striking because she consists of all the qualities needed to give an impression of a rich posh woman. This will increase the sales as the customers will The woman is elegant and ravishing with sophisticated sense of fashion. She looks even more exquisite with the expensive pair of earrings and jewellery beaming out from the advert. Her nails seem to be manicured and the way she holds the glass is quite posh. All of these facts indicate that she is clearly from an upper class; therefore the advertisers have purposely chosen...

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